Born in Austin. Raised in the World.
Arrowhead is an Austin, Texas creative boutique making a difference in communications since 1995. Our roots are in Texas but our journey has taken us around the world and into the stories of countless people, organizations, government agencies, NGOs and corporations that have honed our skills and enriched our lives. Our documentary film productions, interactive trainings, animation and branding and communications strategies have helped our subjects and our clients share their stories, train their workforces and get their messages across in social media, broadcast, print and internal and external platforms.
Arrowhead is known for delivering excellent quality on time and in budget with careful attention to collaboration, project management and contract and legal compliance and has an “A” vendor rating from the State of Texas. We approach all work with an eye toward multiple platform delivery and ancillary values for the client, and a collaborative approach to audience and goal targeted creative. When we go into a project, we do so with an awareness of future needs and client uses, including promotional pieces, even if these are not built into the contract.
And that is really what sets Arrowhead apart. We don’t just take on a project – we care about our projects. Our client’s success is our success. Their stories are our story.
Owner / Producer / Writer
As a former educator, president and co-owner of Arrowhead Films, Cheryl Fries brings an educational perspective to her filmmaking efforts. A Texas certified secondary teacher of English and history, she spent eight years in a National Blue Ribbon School classroom, winning student and administrative awards for her creative and energetic approach to cross-curricular, student-centered instruction. Cheryl has turned her passion for education into award-winning documentary filmmaking as producer of In The Shadow of The Blade and Believe It. Live It, and director of A Touch of Home: The Vietnam War’s Red Cross Girls. She has written scripts for Himalayan Meltdown and When I Have Your Wounded: The Dustoff Legacy. Cheryl also worked as a video instructional designer for Compass Learning, concepting and directing 120 hours of highly engaging online high-school English instruction.
Prior to her teaching career, Cheryl worked for GSD&M Advertising as part of the team that created the award-winning “Don’t Mess with Texas” anti-litter campaign. As an Arrowhead Films principal, Cheryl has worked with the United States Army, the Smithsonian Museum of American History, the Lyndon Baines Johnson Library and Museum, the Library of Congress, the Ronald Reagan Presidential Library, the American Red Cross, the Boy Scouts, the Texas Education Agency, and other public agencies, private corporations and NGOs.
Cheryl led the rebranding campaign for the Texas Capitol Vietnam Veterans Monument Committee; she oversaw production of the project’s website which allowed the Committee to raise the necessary funds to build the monument and place it on the state capitol grounds.
She has written for Vietnam magazine and her work has gained her honorary membership in the Vietnam Veterans of America, the Vietnam Helicopter Pilots Association, the Vietnam Helicopter Crew Members Association, the Dustoff Association, the Bullwhip Squadron 1/9 Cavalry, the Vietnam Donut Dollies, the 173rd Assault Helicopter Company, and other veteran organizations.
Cheryl loves to read and study history and she is a passionate advocate for children with disabilities, a co-founder of the Eanes Parent Network, and a member of the Texas Children’s Policy Council.
Known for his outstanding cinematography and his unmatched ability to cut to the heart of a story, Patrick has directed and produced award-winning short- and long-form documentaries and commercials for television broadcast, educational programming, and corporate communications for over 25 years. His adventurous spirit and no-holds-barred approach to filmmaking are most recently evidenced in Saving Our Tuna, One Simple Solution, and Himalayan Meltdown for Discovery Networks. Fries also conceived and directed Discovery Networks’ award-winning documentaries In The Shadow of The Blade, and An Ocean Away: The Donald Matocha Story. He created “behind-the-scenes” documentaries for the major motion pictures How To Eat Fried Worms (New Line Cinema, 2006), Friday Night Lights (Universal Pictures, 2005), The Alamo (Disney, 2004) and The Life of David Gayle (Universal Pictures, 2003).
Patrick has filmed in 26 countries and in some of the harshest conditions. See what his Life on Location is like.
His evocative and creative work has generated audiences and results for the Global Environmental Facility, the World Bank, Universal Pictures, Disney, Discovery Networks, the United States Army, the Boy Scouts of America, the Smithsonian Museum of American History, the Lyndon Baines Johnson Presidential Library and Museum, the Bob Bullock Texas State History Museum, Wal-Mart, Southwest Airlines, Hewlett-Packard, Texas Worksource, the Michael and Susan Dell Foundation, Austin Energy, the Environmental Protection Agency, BAE Systems, the Texas Education Agency, and other organizations.
Every chance he gets, Patrick saddles up on one of his many bicycles and pedals through the hills of West Austin to keep his creative juices flowing and stay in shape for his next adventure.
Mita has been putting – and more importantly – keeping projects together in both the public and private sectors, since 1994. She started with Arrowhead in 2002 as associate producer on their groundbreaking documentary, In The Shadow Of The Blade, acquired by Discovery for broadcast on The Military Channel. Mita was also the co-producer on Arrowhead Film’s award-winning documentary, An Ocean Away, produced for Discovery Networks.
Mita’s deep experience in contractual compliance and logistics and project management includes work with local, state, federal and international government, non-profits and business, such as the Texas Department of State and Health Services, the Texas Higher Education Coordinating Board, the Michael and Susan Dell Foundation, Austin Energy, and FirstCare Health where she brings the art of diplomacy and unfailing attention to every detail of every project.
Mita was born in San Antonio, Texas and grew up on multiple Air Force bases in the South until landing in Austin at age 12. A graduate of the University of Texas at Austin (Hook ‘em!), Mita continues to call Austin home where she knows all the best places to eat Mexican food, get a great margarita and watch the sun set.
Daniel has spent his life dedicated to the moving image with an acute sense of the power it wields and the responsibility that comes with it. With that outlook, he has been awarded The National PBS Communication Award, four Grand Prize Awards at four Film Festivals, four Telly Awards and a nomination for a Student Academy Award. His work has been screened on PBS, IFC, Discovery Networks, The History Channel, CNBC and at The Director’s Guild of America in Hollywood (twice). Daniel has filmed in 20 countries, edited in eight languages and his list of clients goes down to here. In 2000, he proudly voted for Nader, but since then has kept that to himself.
Motion Graphics / Editor
Mark studied at Savannah College of Art and Design and is now based in his hometown Austin, TX. He has been designing, animating, and directing motion graphics and video work for over 10 years for clients ranging from small start ups to international brands, including Cisco, Dell, ESPN, AT&T, Whataburger, AMD, Diageo, Microsoft, US AirForce, as well as many others. Mark is proficient in a wide range of software and always chooses the best tool for the job – whether it’s a 3D product with Cinema 4D, an interactive training program utilizing Adobe Captivate, illustrative motion graphics with Adobe After Effects, or non-linear video editing with Adobe Premiere, he’s got the knowledge and expertise to get it done.
Every great film, be it a short corporate piece or a Discovery documentary, depends on a person like Max. There’s always a mountain of footage and interviews to plow through for a project and Max is a master at organizing content and pulling together the essential elements of the story. In his youth, Max developed a love for filmmaking, and today he has continued that passion with a keen focus on the intersections of climate change, energy issues, political science and social justice. He holds a Bachelor of Arts with majors in Mass Communication – Electronic Media and Political Science from Texas State University in San Marcos. He loves to bike, hike, camp, read and watch documentaries.