Months before a vaccine for COVID existed, Arrowhead created a series of animated 30-second commercials in English and Spanish for the Texas Medical Association about the importance of getting vaccinated. We developed a unique art direction for the spots in order to appeal to a skeptical audience. “Fortress” and “Powerful Defense” re-enforce the importance of vaccines to keep the Texas economy moving forward. The commercials and accompanying social media campaign were rolled out statewide in November 2020.
“Powerful Defense” English
“Powerful Defense” Spanish