In 2019, Texas WIC began the process of re-imagining their statewide clinics. They changed the paint, installed new carpet and made their lobbies more inviting by adding cozy chairs, toys to keep young children busy and photos of WIC families. 

But Texas WIC was also re-imaging how their employees engaged with their clients and Arrowhead was asked to create a lobby video that shows the essential elements of WIC hospitality in a documentary-driven format. The lobby video was incorporated into a web- based, new WIC employee training, Welcome to WIC. The resulting film and training captured honest and authentic stories from both WIC staff and clients to create an informative and emotional film. 

Especially relevant to this project, Arrowhead utilized a unique technique to capture user- generated content from WIC clinics across the state. A customized iPhone was sent to 20 clinics with a script and directions for recording. Given the current COVID-19 landscape, this may be a technique that will be considered for content necessary for the trainings and lobby video.

Short Documentary Offers Solutions to Reduce Childhood Obesity

Coordinated Approach to Child Health is a school health program designed to promote physical activity, healthy food choices and the prevention of tobacco use in children. CATCH partners include The University of Texas School of Public Health and The Michael and Susan Dell Center for the Advancement of Healthy Living.

Education Reform Initiative Documentary Short

This program for the Michael and Susan Dell Foundation shows expamples of how traditionally low-performing schools have made a cultural change in leadership and management to focus on teaching and learning in order to achieve a new level of academic excellence for their students.

Michael and Susan Dell Foundation College Scholarship Short Documentary

This moving documentary short reveals how the benefits of the Dell college scholarship program changes lives for the young recipients of the program.

Short Documentary About Education Investment in Central Texas

Business leaders, university leaders and school districts in Central Texas are teaming up to provide practical, hands-on assistance to help young people access college education in the region. This Austin Chamber of Commerce program promotes the 20,010 by 2010 college readiness program initiative.

Short Documentary About Americorps Early Literacy Program

ACE – is an early childhood literacy program working to build “A Community for Education” that empowers tutors, parents, schools and the community to help meet the critical education needs of children.